Client: KitchenAid | Agency: Digitas | Role: Senior Copywriter
Passionate home cooks know that cooking feeds their souls.
So a kitchen full of KitchenAid appliances is one that’s full of possibilities, feelings, and emotions.
Simply put, with KitchenAid, everything is Yours for the Making.
Alongside the roll-out of our anthem film, my brand manifesto ran as a 6-page premium print spread in issues of Food & Wine Magazine and Bon Appétit.
After launch, we had a special placement in Food Network Magazine that gave home cooks little cards to hand out during Thanksgiving – assigning non-cooking tasks and keeping their guests all the way out of their sanctuary.
The next year, KitchenAid asked us to expand the campaign into something that would translate globally. Enter: The Mark of A Maker.
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AdWeek’s Ad of the Day, AdAge, and Reel Chicago, to name a few
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Cannes Lions, Shortlist (Film Craft: Sound Design)
The One Show, Merit (Craft: Cinematography / Single)
AICP, 3x Shortlist (Cinematography, Editorial, Sound Design)
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Agency: Mike Frease, Laura Keeler, Bruno Guimaraes, Sam Bordignon, Dylan Krenka, Esteban Izquierdo, Christina Swan, Kristina Spaid, Ashley Staker, Jill Groh, Rob Tripas, and many more
Partners: HOFFMAN/METOYER (MJZ), Alwin Kuchler, Filip Engstrom (Smuggler), Justin Bodenkamp, Matthew Wood, and many more