Client: NBA | Agency: Translation | Role: Group Creative Director

To celebrate another Christmas Day full of exciting, iconic matchups, we brought back the animated magic from last year’s campaign and remixed it with a classic from over a decade ago.

The fans asked...and asked and asked and asked.

And finally, the Association delivered a present that even Santa couldn't bring them: Jingle Hoops…Regifted.

On social, we had even more action-figure-packed fun full of Easter (Christmas?) Eggs and inside jokes.