Client: The Big 12 Conference | Agency: Translation | Role: Group Creative Director
The ever-shifting modern college sports landscape is chaos β leaving most schools and conferences frantically asking, βwhatβs next?β
But as the conference on the cutting edge of culture, the Big 12 answers that question with a simple statement: we are.
With the introduction of new schools and sports to the league, we also rolled out a new logo system based on activating the XII brand mark through the expression of an x-ray.
Made in collaboration with the Brooklyn-based design studio Please Respect Our Neighbors.