Client: The Big 12 Conference | Agency: Translation | Role: Group Creative Director

The ever-shifting modern college sports landscape is chaos – leaving most schools and conferences frantically asking, β€œwhat’s next?”

But as the conference on the cutting edge of culture, the Big 12 answers that question with a simple statement: we are.

 

With the introduction of new schools and sports to the league, we also rolled out a new logo system based on activating the XII brand mark through the expression of an x-ray.

Made in collaboration with the Brooklyn-based design studio Please Respect Our Neighbors.

  • Featured in AdAge

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