Client: NBA | Agency: Translation | Role: Creative Director

To tip-off the 2022-23 season, we imagined a super-fan so immersed in the NBA extended universe, that he’s able to speak on any person, place, or internet-breaking play ever.

He uses every single thing at his disposal – from athleticism to art, music to movements, Forbes to fashion – to fuel his basketball-shaped heart and motor-mouth, all season long.

Introducing Non-Stop.

Outside of our launch film, we also produced over 20 pieces of short-form content to roll-out across NBA’s social channels. Here are several favorites.

And here’s how we did it…

To celebrate the all-day slate of NBA games on Christmas, Non-Stop is back and more hyped than ever. So much so, he directed a school play depicting ALL the action

Last up, to ring in the biggest postseason in a decade, we had Non-Stop activate PLAYOFF MODE – that next-next-level, take it up a buncha notches, fire-in-your-gut-feeling that we all tap into every Spring.

We also built a massive cannon arm for Luka Doncic. Then the Mavs missed the Playoffs so the world never saw it (except for YOU, dear website viewer)…

And here’s how we did it (again)…

 

Photography by Micole Guevara.

  • Clio Sports, Bronze (5x), Brand Content, Fan Engagement, Cinematography, Copywriting, Direction (Start of Season)

    Clio Sports, Bronze, Film Craft / Direction (Playoff Mode)

  • Agency: Jason Campbell, Mina Mikhael, Rob Lewis, Terrence Watson, Matt Weisman, Kamiin Valree, MK Holladay, Emeline Earman, Jordyn Silver, Wilsynn Wheat, Sara McLaws, Laura Ferguson, Ava Rant, Estevan Palomino, Becks Parra, Lee Nichnowitz, Kristen Wiggs, and many more

    Partners: CALMATIC, Larkin Seiple, Itaru de la Vega, Jamie Foord, TRAKTOR, Hoyte Van Hoytema, Terence Neale, Kate Arizmendi, Joe Guest, Rob DiFondi, Ty Rogers, Mikey Rossiter, Jane VFX, Parliament VFX, Barking Owl, WALKER, Greenpoint Pictures, and many more