LaMelo Ball x PUMA — Steve Horn

Client: PUMA Hoops | Agency: Translation | Role: Group Creative Director

What happens when you’re the talk of the league, but no one has the words to truly describe you?

All the fans, celebs, and would-be critics can do is create their own stories (with varying degrees of accuracy).

Regardless of the rumors, all we really know is LaMelo Ball is one-of-one.

Nate Jones, of NBA Twitter fame, decently summed up how much fun we had with this work:

I really hate the changing the world or they came from nothing “film” aesthetic that so many sports focused brands do for marketing now. Puma gets it with their LaMelo stuff. It’s supposed to be fun. You sell shoes, you aren’t some world changer.
— Nate Jones (@JonesOnTheNBA) October 24, 2023

Our film work helped support the launch of Melo’s third signature shoe, the MB.03. Photography by Grant Spanier.

Featured in Complex, Hypebeast, Hypebae, Sports Illustrated, and a few more.
Agency: Jason Campbell, Nathan Wigglesworth, Mina Mikhael, Rob Lewis, Terrence Watson, Ava Rant, Audi Marrero, Vicky Jean-Pierre, and many more
Partners: BRTHR, Christopher Ripley, Mah Ferraz, Dakota Giglio, Mikey Rossiter, Raphaël Ajuelos, and many more