Client: Beats by Dr. Dre | Agency: Translation | Role: Group Creative Director

The greatest athletes in the world – like LeBron James, Lionel Messi, and Shohei Ohtani – don’t fold or falter in the biggest moments. Instead, they find their flow, and their heart rates drop. In chaos, they are calm.

The all-new Powerbeats Pro 2 with heart rate monitoring allow every athlete to learn more about their bodies and unleash their power by listening to the thing that can get them through it all.

Three “GOAT-level” athletes, playing three different sports, born in three different countries, with three unique stories, all unified by one thing: Their hearts. Narrated by RZA.

The film was also translated into both Japanese and Spanish to speak directly to fans in Shohei’s and Messi’s homelands, respectively. Actor Masaki Suda voiced the Japanese version.

Out-of-home, print, and e-commerce photography was captured by another GOAT, Marcus Smith.