I Hate Clothing | An ad for a bespoke tailor in Los Angeles made with my buddy Ezra Ewen (who also starred in and directed the spot).

The Legend of Kyrie | In 2019, we (unsuccessfully) recruited Kyrie Irving to the New York Knicks. Our film imagined a future where, after hitting a buzzer-beater to win the 2020 NBA Finals, Kyrie is immortalized as a New York City basketball icon.

This project was creatively led by Chris Mendez & Paz Molina, directed by Daniel Kaufman, and shot by Adam Newport-Berra.

To double down on Kyrie’s roots and love of NYC street ball, we delivered the film directly to his home on a VHS tape along with a TV hand painted by New York street art legend Eric Haze.

Chicago, Be Mine | A visual Valentine to a frozen city in February, narrated by Maceo Haymes of The O’My’s, made with my buddy Nate Brown.

Miller Lite x Green Bay Packers | Miller Lite had a billboard buy in Green Bay, near Lambeau Field – they also had a diehard cheesehead on retainer at Digitas. Beer met lips, pen met paper, and these headlines were born.

Pancheros Mexican Grill | Paper packaging copy on napkins, cups, and the like.

Tom, Dick, & Harry Holiday Gift | An agency gift for clients and friends about drinking on the job.

Buffalo Wild Wings | One of my first projects as an intern was to write the copy for the BWW sauce and seasoning bottles. From that point on, I knew copywriting, and chicken, was for me.

Conan Without Borders | We got tapped to do billboards for TBS’ comedic travel show, poking fun at Conan while nudging fans to tune-in.

Conan’s first foray into taking his show on the road was a stint at the legendary Apollo Theater in Harlem, so we spoofed several famous old Apollo posters.

Then Conan went to Berlin. The whole bit was that he didn’t understand German culture or the language. So we made all of the billboards feature headlines that looked like rave reviews, but when translated to English, proved Germany wasn’t so fond of Conan.