Client: NBA | Agency: Translation | Role: Group Creative Director

With the introduction of the first-ever In-Season Tournament, the NBA Cup is up for grabs in the City of Sin-sational Basketball – Las Vegas.

All 30 teams are game to grab it. But only one will pull off the biggest Heist in regular season history.

“All it took was the commercial and now I care about it.” – Jason Concepcion

“Advertising works…They should let Michael Imperiolli do all the commercials.” – Shea Serrano

As heard on Wondery’s Six Trophies Podcast.

And here’s how it got made.

Once the IST made it to Las Vegas for the Semifinals and Championship, we took over iconic landmarks with a larger-than-life CGI activation.