Client: NBA | Agency: Translation | Role: Group Creative Director
Below are a collection of “one-off” projects we’ve made in collaboration with the Association.
Rivals Week 2025 | Newton’s Third Law states that, “for every action, there is an equal and opposite reaction.” The NBA agrees and adds, “when Rivals collide, something has to give.”
Edited by Bruce Herman, made with Rob Lewis & Amiri Rose
MLK Day 2025 | Dr. King drafted a blueprint for us all to commit our life’s work to better everyone’s lives, on and off the court.
Design by Barbara Rego, Animation by OKMotion Club, made with Rob Lewis & Amiri Rose
League Pass 2023 | With this much game at your fingertips, your eyeballs are gonna need a bigger TV.
Directed by Conor Byrne, edited by Zoe Mougin, made with MK Holladay and Emeline Earman
Playoffs 2024 | Deny it all they want, when the Playoffs come around, the players definitely step their game up.
Directed by Felix Brady, edited by Fouad Gaber, made with MK Holladay and Emeline Earman