Client: Maytag | Agency: Digitas | Role: Senior Copywriter

The original Maytag Repairman had lost his luster. And much like its washed up mascot, the brand was losing its stronghold in a sea of stainless steel sameness.

So we reimagined the Man as the Machine itself – personifying everything that people want in an appliance: good looks, hard work, dependability and power.

Meet Maytag.