Client: Beats by Dr. Dre | Agency: Translation | Role: Senior Copywriter
Beats Studio Buds are full of amazing features. But honestly, those features are nothing compared to the power of the music we love.
We shot with over a dozen tastemakers across four different continents – visualizing the moment their favorite song hits, showing where it takes them.
Our mixed media approach seamlessly weaved together 16mm film, MiniDV, and still photography to kinetically depict the feeling of the music.
We also partnered with Druski to buy out all the Studio Buds at Target and give them out to unsuspecting fans. He was…excited…about the partnership.
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AdAge, Dummy Mag, iDB, Muse by Clio, Notion, and many more
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Clio Sports, Shortlist
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Agency: Castro Desroches, Ray Smiling, Rachel Leathers, Wilsynn Wheat, Sara McLaws, and many more
Partners: Mohammad Gorjestani & Cambio (EvenOdd Films), Eric Rasco (Apple), Sonia Pandya (Apple), Luke Lynch (Parallax Post), and many more