Client: NBA | Agency: Translation | Role: Group Creative Director

Just when we think we’ve felt every emotion possible, we realize: that was only one game. And it takes four wins to become champion.

The NBA Finals aren’t just a “Big Game” – they’re a best-of-seven series that demands everything from everyone involved. In so many ways, we’re all in the Finals.

We documented the sporting world coming together and embarking on rollercoaster ride of emotions, from Game 1 to the final Finals buzzer.

Narration by John Malkovich, Score by Adele

To further prove out that “we’re ALL in the Finals”, we took over the set of Jimmy Kimmel Live! and recorded in front of Jimmy’s real studio audience. (However, in solidarity with the WGA strikers, we never aired this spot.)

We also recorded a ton of social content with all our celebrity talent. Here’s a smattering of it.

Then the league doubled-down on the idea of the whole world being “in The Finals” by sending the Larry O’Brien Trophy on a bucket list tour – meeting every who’s-who of the entertainment world.

 

  • The Drum’s “Ad of the Day”, AdAge, Awful Announcing, New York Post, The Athletic, The Source, Sports Business Journal, Muse by Clio, Billboard, and more

  • The 45th Annual Sports Emmy Awards, Nominee, Outstanding Promotional Announcement

    Clio Sports 2024 (2x): Silver (Film Craft - Copywriting); Silver (Branded Content / Digital)

    Clio Sports 2023, Bronze (Branded Content / Digital)

  • Agency: Jason Campbell, Nathan Wigglesworth, Mina Mikhael, Myles Brown, Kamal Collins, Lee Nichnowitz, James Silverman, and many more

    Partners: Ryan Booth, Michael “Cambio” Fernandez, Andy Catarisano, Biff Butler, Theo Mercado, Mikey Rossiter, Rob DiFondi, and many more